Rhonda Greenapple is the President and Founder

Rhonda spent her career focused on how to gain access, reimbursement, and increased market share for her clients. Her client’s products ranged from unique chemical entities to highly competitive therapeutic categories.

Previously, Rhonda built a nationally recognized leadership team as President of the Managed Markets division of McCann Healthcare. In that role, she was instrumental in launching biologics and medical devices. Her experience includes the managed care and reimbursement execution from blockbusters to orphan drugs

Reimbursement Intelligence was built to serve her desire to focus strictly on biologics and specialty pharmaceuticals with staff with strong scientific backgrounds. Rhonda believes strongly in developing clinical and economic messaging early in business planning and strategy.

Rhonda’s authored two articles in Managed Care Magazine including “HMOs Have Stake in Quelling Anger at Drugstore Counters” and “An Innovative Surgical Disease Management Strategy for Patients Who Struggle With Weight Control.”

She has spoken in the US and internationally on the subject of Medicare pharmacy management, Drug benefit trends, Formulary evaluation process and designing health economics into clinical trials.

Rhonda honed her knowledge of oncology, infections disease and CNS disease as Executive Director and founder of Hospice of New Jersey, a Medicare and Medicaid certified program. Her team opened the first inpatient hospice unit in New Jersey.

Rhonda received her Bachelors of Science from Cornell University and received her Masters of Science in Public Health from the University of North Carolina.

Contact Rhonda